In this webinar Jodi Goodfellow, founder of FASH PR explains all the PR essentials for business owners who manage their own PR. If you are struggling to get media for your brand or just want to improve your chances of getting coverage this webinar will cover insights to: your digital footprint and what media look for when they visit your social accounts / website, what is a media deck, bio and media kit, how to build a media list and tips on doing outreach.